Research

 My group is doing a Nike commercial, the commercial will be focused on physical activity, specifically sports using Nike gear. 

•  Costumes: our team will specifically be wearing Nike gear, for example, tops, shirts, shorts, etc.  

• Props: some props used include Nike water bottles, Nike sneakers, and Nike apparel.  

• The actor's appearance will be athletic, active, sweaty and showing instances of physical activity. 

The music throughout the commercial will seem fast paced, with motivational tones to get the audience to feel the need to be active with Nike. 

 

       The Nike logo, as the “Swoosh” and the iconic “Just do it” slogan. This convention gives the audience inspiration to accomplish your desired goal. 

Editing- As far as angles, many angles and close ups will be used to show the Nike logo. Also, over the shoulder angles will be used to show the audience from behind physical activities being done. We will use high angles over the football and part of the throwing scene.  

The commercial is going to captivate pathos, and emotion. This will show the audience the inspiration that comes from Nike. And how they can be free to “Just do it”